The perils of being a Star Wars geek

An esteemed SW message board moderator colleague said this to me via IM this evening in regards to the challenges that come up when you use Star Wars names for your e-mail accounts.

It's funny filling out your name as Darth Vader and getting spam that says "Mr. Vader, as an accomplished businessman, we know you'll be interested in what we have to say!"

Seriously, how do you develop a marketing plan for Darth Vader?

"What I see for this project is black. Lots and lots of shiny black."

HRH